# Ryan Reid — Product Designer

> Writer turned designer-maker-human, covering everything from PRD to PR. Now heads down on something big...

Writer turned designer-maker-human, covering everything from PRD to PR. Now heads down on something big...

- **Status**: Now heads down on something big...
- **Site**: https://www.ry.studio/
- **Based in**: Brooklyn, NY
- **Email**: hi@tktk.studio
- **LinkedIn**: https://www.linkedin.com/in/imryanreid/
- **GitHub**: https://github.com/imryanreid
- **Résumé (PDF)**: https://www.ry.studio/ryanreid-resume-2026.pdf

## Pages

Each page covers different ground, and the case studies are only part of it —
process, collaboration and career history live on their own pages.

- [Home](https://www.ry.studio/): Intro, plus an annotated gallery of selected work across every company below.
- [Work](https://www.ry.studio/work): Case studies — Figma Sites CMS, Figma Slides, and Tunnel Rat.
- [Play](https://www.ry.studio/play): Side projects and experiments.
- [Talks](https://www.ry.studio/talks): Conference talks, with recordings.
- [About](https://www.ry.studio/about): My arc from writing into design, what I care about in craft, and how I work.
- [Experience](https://www.ry.studio/experience): The full résumé — roles, dates, education, contact details.

## Experience (2011 – present, 7 companies)

### tktk studio — 2026 – Now

- **Maker**: Experimenting with and tinkering on tools for makers.

### Figma — 2021 – 2026

- **Staff Product Designer**: Sites, CMS, & Payload.
- **Head of UX Writing**: Interim team manager + player coach.
- **Principal UX Writer**: Collaboration tools & Figma Slides.
- **Staff UX Writer**: Figma Design & content systems. First UX Writer.

### Uber Eats — 2019 – 2021

- **Senior UX Writer**: Grocery, Rx, alcohol, & new markets.

### Spotify — 2018 – 2019

- **UX Writer**: Stations, in-app messaging, ads.

### Pinterest — 2015 – 2018

- **UX Writer**: Growth, events, brand.
- **Ads Quality Manager**: Content review policy & process.
- **Content Strategist**: Help center & inbound support strategy.

### Clover — 2013 – 2015

- **Product Specialist**: UX research, help center, & onboarding.

### First Data — 2011 – 2013

- **Product Intern**: Analytics, finance, & research.

### Education

- **University of Georgia**: BBA · Finance + Intl. Business · Summa Cum Laude · 2009–2013

## Case studies

- [Figma Sites CMS](https://www.ry.studio/work/sites-cms) — Figma, 2025. Create and manage content for your site at scale. (updated 2026-08-06)
- [Figma Slides](https://www.ry.studio/work/slides) — Figma, 2024. The first storytelling app built for designers and their teams, together. (updated 2026-08-06)
- [Tunnel Rat](https://www.ry.studio/work/tunnel-rat) — tktk studio, 2026. A native iOS app for navigating New York's Subways, built during my post-Figma hiatus. (updated 2026-08-06)

## Talks

- [Content Design × AI: A Beginning, Not the End](https://www.youtube.com/watch?v=SXdoIIcpc1g) — Config '24, 15 min.
  AI won't take your content design job… unless you let it. In this talk, Figma's Ryan Reid shares their take on the role of AI tools in content design—why they represent a new beginning for the craft, and how you can use them to your advantage.
- [Content Designers: It's Time to Design](https://www.youtube.com/watch?v=Bir6IayQ-Bw&t=237s) — Config '23, 25 min.
  Yesterday, they were writers. Today, they're content designers. What changed? Not much—and that's a problem. With more tools, programs, and systems letting broader audiences design, content designers must evolve their skillsets to remain essential. Ry digs into the near future of the craft—one in which content designers are expected to… well, design.
- [Working with UX Writers in Figma](https://www.youtube.com/watch?v=pEpwOzPU1zY) — Config '22, 20 min.
  Figma's UX writing team shares their favorite tips for designers on using Figma to deepen the creative bond with writers, and build more intuitive, delightful products together. (I wrote big chunks of this talk, but got sick and couldn't present.)

## Play

- [Ramp Generator](https://ramps.studio/) — An agent-optimized tool for generating design system color ramps and semantic tokens.
- [Motion Generator](https://springs.studio/) — An agent-optimized tool for creating and tweaking motion semantic tokens.
- [tktk Studio Website](https://www.tktk.studio/) — A lightweight landing page for my side shop, featuring a mix of custom shaders, interactive particles, and funky blend modes to achieve an ethereal vibe.

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Ryan Reid's portfolio. Every page listed above serves its full text in the HTML — no JavaScript required to read it.